AR App Development for Home Décor Visualization | Case Study

AR App Development for Home Décor Visualization

Client Name:

DecoraAR

Talk to our Expertsright arrow

Industry: Home Décor / Interior Design / eCommerce
Service Delivered: AR App Development
Brand identity and logo created to evoke creativity, simplicity, and smart living.

Objective:

To develop an intuitive AR-enabled mobile app for DecoraAR that empowers customers to visualize home décor products in their real environment—reducing return rates, boosting mobile conversions, and positioning the brand as a tech-forward alternative to larger competitors.

⚠️ Client Problem

DecoraAR was a new eCommerce startup selling home décor items online (lamps, rugs, wall art, vases, etc.).

  • Their Biggest Hurdles:
  • ❌ High product return rates (over 28%) due to mismatched sizing or colors
  • ❌ Low conversion rate on mobile (0.9%)
  • ❌ Customers hesitant to buy without visualizing items in their space
  • ❌ Lacked a tech edge to compete with brands like Wayfair & IKEA

QuickBite needed an affordable, functional Android app to serve their Android-heavy user base and build a digital identity fast.

✅ Our Solution

We developed a mobile AR app that lets users visualize home décor items in real-time using their phone camera.

  • What We Did:
  • • Designed intuitive UI for non-tech-savvy users
  • • Integrated ARCore (Android) and ARKit (iOS) for seamless markerless AR
  • • Allowed users to drag, rotate, resize items in their space
  • • Sync with eCommerce store for one-tap purchase after preview
  • • WebXR + Oculus SDK for headset compatibility
  • • Built an admin dashboard to manage and upload new 3D models
  • • Included lighting simulation to preview objects in different times of the day
📊 Results After 60 Days of Launch
  • Metric
    Before AR App
    After AR ApP
    Launch
  • Product Return Rate
     28.3% 9.1% (by 67.8%)
  • Mobile Conversion Rate
     0.9% 3.4% (↑ by 277%)
  • Average Order Value
     $64.50 $82.90
  • Time on Site/App
     1.4 mins 5.8 mins
  • In-App Purchases
     - 4,280 orders
  • Organic App Downloads (60 days)
     - 37,000+
  • Cost per Acquisition (with AR Ads)
     $6.90 $2.25 (↓ by 67.4%)
  • Product Review Rating (Post-AR)
     ⭐ 3.6 avg ⭐ 4.9 avg (7K+ users)
💡 How It Works (User Flow)

  • Browse home décor catalog in-app

  • Tap on “View in My Room”

  • Use smartphone camera to place the item in their space

  • Rotate, resize, or try alternatives

  • Tap “Buy Now” to purchase directly

Industry Use Case

Perfect for:

Furniture & home décor eCommerce
Consumer electronics placement
Event planning & layout visualization
✅ Key Insights & Wins

Due to Real-world Previews

67.8%

Drop in Returns

Average Session Time

Quadrupled

Users Loved the Interaction

Tripled Mobile

Conversions

within 2 months

Helped Brand Position itself as an

Innovator

in the Décor industry
awards awards awards awards awards awards awards
Have a Project To Discuss?

We’re Ready!

Talk to our Experts right arrow

Services

Solutions

Technologies

Quick Links

© 2025 Meta App Designs All Rights Reserved.

📧 [email protected]

📞 For sales: 866-944-0781 | 📞 For Billing: 1708-840-1069