Game App Development for Hyper-Casual Mobile Game

Client Name:

Pixel Pounce

Industry: Mobile Gaming (Hyper-Casual)
Service Delivered: Game App Development (Android & iOS)
Logo and visual identity created to appeal to Gen Z and mobile-first casual gamers.

Objective:

To transform a solo indie game concept into a fully developed, cross-platform hyper-casual mobile game complete with engaging pixel visuals, monetization strategy, and viral growth features—aimed at achieving 100K+ Downloads and strong user retention within 90 days of launch.

⚠️ Client Problem

Pixel Pounce Studios was a new indie game startup with a single developer and a fun concept: a hyper-casual tapping game with pixel art animation.

Challenges They Faced:
❌ No experience in game development or publishing
❌ No team for UI/UX, backend systems, or monetization strategy
❌ Needed to launch on both Android & iOS within 90 days
❌ Goal: reach 100K downloads within first quarter

QuickBite needed an affordable, functional Android app to serve their Android-heavy user base and build a digital identity fast.

✅ Our Solution

We delivered a cross-platform game app built using Unity, optimized for fast gameplay, virality, and monetization.

What We Did:
• Concept to playable prototype in 2.5 weeks
• Custom pixel-based game assets and sound effects
• Integrated Rewarded Video Ads (AdMob, Unity Ads)
• Added social features (leaderboards, share score)
• Used Firebase Analytics and Crashlytics for tracking and performance
• Created a Global leaderboard and seasonal challenges to boost retention
• Delivered App Store Optimization (ASO) + launch campaign assets

Metric

Goal

Actual Results
Game Downloads (Android + iOS)
100,000 164,300
Average Daily Active Users (DAU)
10,000 22,000+
Average Session Length
2 min 5.2 min
Avg. Order Completion Time
38 mins (manual) 22 mins (automated)
Retention Rate (Day 7)
18% 31.4%
In-App Ad Revenue
- $14,270 USD
Organic Growth (No Ads)
- 43% of total downloads
App Ratings (Google Play & iOS)
- ⭐ 4.8 (5,000+ reviews)
Cost per Install (Launch campaign)
- $0.18

Industry Use Case

This Game Model is Suitable For:

Indie game studios

Ad-based revenue stream
Startup's

Content creators/influencers launching branded games

✅ Key Insights & Wins

Pixel Pounce Reached

#3 in Trending

Games on Google Play
(India & Philippines)

Scaled to

6-figure

Downloads Organically
Within 3 Months

Generated

$14K+

in ad Revenue with
$0 upfront ad spend

Built in a way that

New Levels

& Characters can be Added with no Re-coding

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❌

Giving Your Vision a Smooth Transition to Reality.

By enabling an innovative digital experience that fulfills new-edge demands.

13+
Years of Experience
30+
Industries Mastered

Game App Development for Hyper-Casual Mobile Game

Pixel Pounce

Objective:

⚠️ Client Problem

✅ Our Solution

📊 Results After 60 Days of Launch

Metric

Goal

Actual Results

Game Downloads (Android + iOS)

Average Daily Active Users (DAU)

Average Session Length

Avg. Order Completion Time

Retention Rate (Day 7)

In-App Ad Revenue

Organic Growth (No Ads)

App Ratings (Google Play & iOS)

Cost per Install (Launch campaign)

Industry Use Case

✅ Key Insights & Wins

#3 in Trending

6-figure

$14K+

New Levels

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